About Me
I work at the intersection of brand and business, translating growth plans into how a company shows up across products, markets and customer experiences.
That includes shaping positioning, building the story and putting the structure in place so brand scales across portfolios and acquisitions. The focus is on making sure brand stays clear, consistent and effective as the business expands.
My background spans creative, operational and leadership roles, which allows me to carry brand from concept through execution and into global scale.
Brand Impact
Repositioning for New Markets
Repositioned Keysight to expand relevance in AI and emerging technologies, strengthening brand perception in new growth areas.
Brand Integration and Portfolio Alignment
Led brand integrations across acquisitions, aligning products under a unified structure and reducing portfolio complexity.
Thought Leadership and Market Presence
Built thought leadership platforms and campaigns that increased engagement and established a stronger point of view in the market.
Brand Architecture and Governance
Developed brand architecture and governance to support consistency across a global, multi-product organization.
Customer Engagement and Retention
Created direct customer programs that strengthened engagement and improved retention.
Brand Execution Across Environments
Applied brand across digital, physical and partner environments, including global reseller networks, ensuring consistency at scale.
Awarded for successful programs that increased customer retention and brand loyalty.
Portfolio
Experience
My Professional Background
Global Brand Director
Keysight Technologies
Led global brand strategy and execution to strengthen market position, expand relevance in high-growth areas, and align brand across a complex multi-product portfolio.
Brand Marketing Director
Higher Education Recruitment Consortium
Directed a full organizational rebrand and integrated marketing programs to improve positioning, increase engagement, and support membership growth.
Brand & Agency Project Manager
Argonaut Marketing
Managed brand execution for global technology clients including Apple and HP, ensuring consistent application of brand across campaigns, retail environments, and product launches.
Brand & Marketing Project Manager
Orchard Supply Hardware
Led in-store marketing to support product launches and ensure consistent brand presentation across retail locations.
Brand Marketing Coordinator
SideMark
Supported brand development and execution across B2B marketing and sales channels, improving consistency and strengthening customer-facing communications.
Brand Designer & Consultant (Freelance)
Various Marketing Agencies
Partnered with agencies to develop brand identities and campaigns, translating strategy into design, content, and digital experiences across a range of clients and industries.
Education
Master's Certificate in Brand Strategy
Bachelor's Degree in Visual Communication
Contact Me
I would love to hear from you! Reach out for inquiries, collaborations, or to learn more about my work in brand leadership.